The Urbanized Culture Code

Cool, fun & relaxed

We are trendsetters running an awesome lifestyle company. We should have fun while achieving our mission and be sure that in the ups and downs, we’ll get there.

Anyone can make a difference

There is no hierarchy in this company. All ideas are merit based. Everyone is encouraged to speak freely and contribute.

Fail fast and learn from mistakes!

Even though we are taking on calculated risks and make educated decisions, no one is perfect, we make mistakes. So, we do not punish people for making mistakes while trying, we rather take the approach of learning from those mistakes, so that we can come out ahead from that learning. Mistakes are not inherently bad, they are actually enriching as long as we learn from the experience collectively.

“The only sure way to avoid making mistakes is to have no new ideas.” 
- Albert Einstein

Supportive & collaborative

Our culture is collaborative in nature. We are all encouraged to help with each other’s success and give each other credit for their awesome contributions.

Be humble & listen

Be open minded and be attentive to what people have to say.

Stay hungry, stay focused on the vision

We truly applaud reaching milestones! We wouldn’t be where we are if we didn’t reach new heights. Let’s celebrate and go on to achieving our vision of repurposing all waste. Looking back we’ll be in the books and tales of glory.

Casual dress style

You can leave your fancy dress or suit at the cleaners. No need to impress each other with a century old uniform. Come as you are and express yourself in whichever way you want.

No abbreviations!

Have you ever been in a social gathering and people start telling you about the GHQ project their company is working on in their MPP department which is part of the RST division in collaboration with the HQQ team and when asking what those mean you’ve already forgotten them upon leaving the conversation? Abbreviations absolutely suck. They are meaningless, they take people way too long to remember, and cannot be shared in general with people outside of your organization. Then as the list of abbreviation grows, organizations establish an abbreviation list which no one cares to scroll through because there are too many to remember. It’s 100x better to name projects people can understand and make sense to everyone.

Child & pet friendly

Why leave that which you hold dearest alone at home or with someone you barely know? So it happens that when people go to work and leave a child or pet at home, people’s stress increases because they have no idea how the child or pet is doing. So, as long as the dog is sociable and your child has his/her own set of entertainment, by all means, bring them to work!

Work life balance

We get it, there are times that you are down with a cold or just feel like working from your sofa with a nice hot chocolate in hand, or need to work on a few errands around the house. Been there, done that! We don’t work around the 9AM — 5PM policy. We’ll leave that to the bureaucrats. It is very often the case that people get to their offices at 9AM sharp to browse the internet on non related work, terribly unproductive. Our policy is that we have collaboration tools that allow us to work from whichever time and place suits you as long as you are a productive member of the group and helping achieve the company’s mission.

Names of titles

When placing titles to Urbanized team members, make them less conventional and more purposeful. For example, instead of Sales Manager, better to name the person Partnership Director. Instead of Social Media Analyst, better Community Outreach. Instead of Design Manager, better Creative Director, etc, etc.

Bethesda Green Be Green Hub 2018 Companies

Bethesda Green Be Green Hub 2018 Companies